BRANDING
Brand should represent the evolution of a company.
Below is the journey of branding The Livy Method as it grew into a multi million dollar business that helped hundreds of thousands of people achieve their goals.
Where they started.
Our first step.
The ask: To keep the bright colour but bring it to a professional level.
The vision: I introduced the idea of rebranding the MVP as The Livy Method.
The growth.
The ask: With growth there was a need for calm to pervade product and presence.
The vision: An integrated marketing campaign to highlight differentiating factors and a new app design.
The evolution.
The ask: To reflect the evolution of the company as a competitor with international brands.
The vision: I introduced guidelines that umbrella’d our marketing and social presence creating a sound structure for all future design.
