Strategic creative direction grounded in story, design and execution.
I’m a creative director and producer who bridges strategy, narrative, and design. I focus on building emotionally resonant work that delivers measurable impact.
Narrative with purpose.
Measured impact.
Audience-first creative.Inside
my world.
With a background in kids television, brand storytelling, and full-stack production, I lead projects from insight to execution. I align story, design, and strategy to deliver cohesive creative that is both meaningful and results-driven.
Portfolio
Light the Night Project - Leukemia Lymphoma Society of Canada Donor Campaign
LIV Lighter - Multi-Platform Marketing Campaign
The Graffiti Project - Implied Real World Application & Client Review Integration
How I Can Support You
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Translating brand objectives into clear narrative frameworks, visual systems, and scalable creative execution.
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Shaping cohesive visual identity and tone across video, digital, and campaign assets. Can execute strategically at all levels from brand and awareness to conversion.
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Building character-driven stories that strengthen brand connection and audience trust.
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End-to-end creative oversight. Leadership from concept development through execution with the ability to scale effectively with trusted specialists.
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Guide authentic, emotionally resonant on-screen presence with clarity and confidence.