About
I've spent my career making work that moves people.
I started in kids television, directing and producing for TVOntario, CBC Kids, and YTV, and it taught me something I've never stopped believing: when you lead with authenticity, the work matters. That instinct still drives everything I make.
Creative direction
Brand strategy, and the space in between.
Today I lead creative for organizations who want their work to mean something. I build the strategy, shape the story, and see it through to execution. I have done this across brand identity, campaigns, digital platforms, and an eclectic collection of content.
How I work
The best work is built together.
I'm drawn to collaborative projects with clients, creative teams, and agency partners who care about the process as much as the outcome. I believe emotion and strategy aren't opposites. When a story is grounded in an authentic purpose, it doesn't just connect, it moves people.
Get in touch
Let's make something that matters.
If you're looking for a creative partner who leads with both heart and strategic rigour, I'd love to talk.
Start a conversation →